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About Us



Bold claim? Not Exactly. 
We have it down to a science.

Jewelry is the number one gift women receive. But as women ourselves, we admit that we can be difficult to purchase for. 

That’s where Heirlume comes in.

Heirlume uses a technology-backed gifting engine to generate unique jewelry recommendations based on lifestyle preferences. The result is a curated collection of fine jewelry tailored to match the woman you are shopping for.

 

 


In short...

We take the guess work out of gift buying so you can take credit for finding the perfect gift and focus on the important stuff: surprising your loved one! 


How it works

 

1.
Style Profile

Take our quick visual survey to give us insight into her life & style.

 

2.
Recommendations

Receive nine unique jewelry
recs based on your answers.

 

3.
Get Approval

Use our interactive voting tool to
get opinions from friends & family.

 

4.
The Perfect Gift

Relax, you just ordered the
perfect gift you know she will love.

 








Meet the Heirlume Team

 


Danielle Langone
CEO

Danielle has a strong background in marketing and communications, including experience planning and executing public relations campaigns, consulting on social media strategy, and crafting persuasive messages that influence its audience to act. Equally importantly, she brings a passion for retail and luxury goods that began during her college days working as a sales associate at the Mall of America – a passion which has only grown in the years since. At Northwestern’s Kellogg School of Management MBA program, she worked with a team to create and execute Kellogg’s first-ever Retail and Luxury Goods Conference. Danielle also spent a summer as a marketing intern for Ovative Group, a Minneapolis-based retail and ecommerce consulting firm, where she focused on analyzing and improving the promotion strategy for a large ecommerce retailer.

When she’s not working, Danielle enjoys reading fashion blogs, yoga, travel, and hanging out in Wicker Park. Her jewelry style is edgy and modern.

 


Elaine Russell
Founder

Elaine has a background in e-commerce and retail/consumer industries. She began her career in the Retail Investment Banking Group at JPMorgan in NYC and went on to complete her MBA from Northwestern’s Kellogg School of Management in 2009. She then moved to Silicon Valley where she was an early employee at Tiny Prints, charged with running Business Development before she transitioned into managing the wedding brand, Wedding Paper Divas. After Tiny Prints was acquired by Shutterfly in 2011, Elaine moved back to Chicago and accepted a role as VP of Product at Storeplacer, a new SaaS e-commerce platform.

Elaine created Heirlume to solve a daunting problem she noticed as her husband and friends struggled to buy their loved ones a gift. Through technology and innovative e-commerce, she strives to provide gift buyers with a convenient way to access and purchase guaranteed high-quality jewelry. Elaine is a wife and a mother to her daughter, Addison. Her jewelry style is classic with a touch of elegance.

 


Jenna DeBord
VP of Merchandising

Jenna has background in marketing communications and fashion. With a degree from Emory University she started her career at Weber Shandwick Worldwide before moving to Olson (formerly Dig Communications) where she helped clients strategically drive awareness for their brands. During her time in PR, Jenna had the opportunity to work with high profile fashion influencers and execute events at Mercedes-Benz Fashion Week. In 2012 she founded a wardrobe consultancy, The Garmenteur, aimed at helping women refine personal style while maximizing sartorial investments.

Jenna has worked with clients to curate their closets, conduct cross-country cyber consultations, and shop for tailored gifts around the holidays. She has also been a style contributor on lifestyle websites. With this experience, Jenna joined the Heirlume team prior to the site’s launch to lead the merchandising effort and help handpick an exclusive jewelry collection. Jenna lives in Chicago with her wonderful husband. Her jewelry style is edgy yet feminine.